Simon Hiebert’s career spans over 45 years. His business practice involves estate planning and business succession planning for small, medium and large sized businesses. Simon has been named the overall sales leader for Great-West Life numerous times. Simon has been a member of the Executive Life Club since inception. He has earned Life Member status in the President’s Club as well as the Million Dollar Round Table. Throughout his career he has operated as a sole practitioner working primarily with successful business owners helping them to “Assure Their Legacy”.

In 2012, Simon was the Chair and in 2011, the Vice-Chair of Conference for Advanced Life Underwriting ( CALU). CALU represents the interests of Advocis (The Financial Advisors Association of Canada) and CALU members to Members of Parliament and officials of key federal government departments, in particular, the Canada Revenue Agency and the Department of Finance. While CALU's mandate is specific to “advanced life underwriting” the term is defined in CALU's by-laws as inclusive of the range of advisory and marketing activities relating to estate planning, corporate-owned life insurance, wealth creation and management, employee benefits and retirement planning.